Art Direction
Design
Design
Holly for Congress
In early 2021, I helped create a visual brand for Georgian-born and raised Holly McCormack. The goal was to create a system that felt modern and spoke to the North-West district Holly was running in.
By creating a modular logo system, flexible typography, and iconography her team could run with the branding throughout the year and a half remaining throughout the campaign.
In early 2021, I helped create a visual brand for Georgian-born and raised Holly McCormack. The goal was to create a system that felt modern and spoke to the North-West district Holly was running in.
By creating a modular logo system, flexible typography, and iconography her team could run with the branding throughout the year and a half remaining throughout the campaign.
![](https://freight.cargo.site/t/original/i/d377cc2a3f75b540d138c221f9ca20be996bb5d6bb0aea0e8bfb98dd16babb1b/Illustration-film-med.gif)
![](https://freight.cargo.site/t/original/i/157247e3200f2dfc0689992fe2b11307081d52b7b287d675a443842a35554822/T-shirts_HollyforCongress_Design_1.jpg)
![](https://freight.cargo.site/t/original/i/42132433ea21c095c01c0b37ea469028b2d8ad114a8930dad8fa0356ab5a8dbb/T-shirts_HollyforCongress_Design_2.jpg)
![](https://freight.cargo.site/t/original/i/216d80bc0967c006e8f0e7181eb4744ec769ae18adad104182afb3b7806c6b8e/T-shirts_HollyforCongress_Design_3.jpg)
![](https://freight.cargo.site/t/original/i/9905cdfa01b78480d326fc442c439571cca344c1e6a0ef93d96eccd7c2a139cc/HollyforCongress-Icons-Design.jpg)
![](https://freight.cargo.site/t/original/i/44cb0825bf74804ffd5e28b3c876098693a9d0b8f3468572938975e4660958e9/20210627-185424-Holly-McCormick-Portraits.jpg)
![](https://freight.cargo.site/t/original/i/0d1f271154b38f04f54dead6bd636764e7b906446637b5f9e919ab6963e279f5/3-copy.jpg)
![](https://freight.cargo.site/t/original/i/d2794804e78ce3e32b7d5bce942bee527f6a7a3b08b308f32922e10c15b65471/2.jpg)
![](https://freight.cargo.site/t/original/i/304a4bbc67eb3907ff219268867b6c9df7d1c163f8c4583955fa8844f18d6668/Cards_MockupsForFreefinal.jpg)
Illustrator: Heidi Kieff
Photography: Kevin Lowery
2021
Photography: Kevin Lowery
2021