Art Direction

Holly for Congress

In early 2021, I helped create a visual brand for Georgian-born and raised Holly McCormack. The goal was to create a system that felt modern and spoke to the North-West district Holly was running in.

By creating a modular logo system, flexible typography, and iconography her team could run with the branding throughout the year and a half remaining throughout the campaign.

Illustrator: Heidi Kieff
Photography: Kevin Lowery