Event design, creative strategy, art direction, motion graphics
Nike: After Hours with JD Sports
After Hours a 2024 summer party series celebrating Nike’s first global retail partner for their new Connected Membership Program. The late-night parties were hosted nationwide in Times Square, NYC, LA, and Indianapolis with retailer, JD Sports. Guest performers included DJ Sasha Marie and Monaleo.
After Hours a 2024 summer party series celebrating Nike’s first global retail partner for their new Connected Membership Program. The late-night parties were hosted nationwide in Times Square, NYC, LA, and Indianapolis with retailer, JD Sports. Guest performers included DJ Sasha Marie and Monaleo.
The Nike x JD Membership Program debuted a target audience of female micro-influencers, which guided After Hours’ underground party concept. Invitees were hand-picked and seeded with exclusive access to the host’s Fall 2024 collection.
Despite the lo-fi energy, each party featured full catering by local vendors, an open bar, a piercing station, early access to the next season's drops, and a live concert.
The party series effectively boosted Connected Membership sign-ups and raised awareness while offering guests exclusive content and early access opportunities.
Despite the lo-fi energy, each party featured full catering by local vendors, an open bar, a piercing station, early access to the next season's drops, and a live concert.
The party series effectively boosted Connected Membership sign-ups and raised awareness while offering guests exclusive content and early access opportunities.
with Concious Minds Studio.
Core team: Liz Khan, Karin Schwarz, Constance Kaita, Martha Kirby, Angana Barathur, Cassidy Gill, Alexandria Koulsoum
Core team: Liz Khan, Karin Schwarz, Constance Kaita, Martha Kirby, Angana Barathur, Cassidy Gill, Alexandria Koulsoum
2024