Design


Nike: Play New

During the pandemic, while most of the world was isolated, Nike wanted to rethink the idea of sport. PlayNew embodied the idea of overcoming athletic and personal obstacles. With the Wieden+Kennedy team, I supported in concepting and design. I helped the teams design within the tight brand guidelines while helping each creative team put their visual spin on the creative work.




PlayNew Campaigns:

Brand Narrative
> Play New, launch video, 2021
>Best Day Ever, USA, 2021

Tokyo Olympic Athlete Stories, USA, 2021
> New Generation, Sky Brown
> New Idols, Dylan Alcott
> Social reactive posts: Chloe Kim, Oksana Masters

The Greatest Dynasty, for US Women's Olympic Basketball Team - USA, 2021

WNBA Tip-Off 2021




with Wieden+Kennedy

2021