ROLE:
Design, Art Direction
COLLABORATORS:
Wieden+Kennedy
Nike: Play New
During the pandemic, while most of the world was isolated, Nike wanted to rethink the idea of sport. PlayNew embodied the idea of overcoming athletic and personal obstacles. With the Wieden+Kennedy team, I supported in concepting and design. I helped the teams design within the tight brand guidelines while helping each creative team put their visual spin on the creative work.
2021
PlayNew Campaigns:
Brand Narrative
> Play New, launch video, 2021
>Best Day Ever, USA, 2021
Tokyo Olympic Athlete Stories, USA, 2021
> New Generation, Sky Brown
> New Idols, Dylan Alcott
> Social reactive posts: Chloe Kim, Oksana Masters
The Greatest Dynasty, for US Women's Olympic Basketball Team - USA, 2021
WNBA Tip-Off 2021
Brand Narrative
> Play New, launch video, 2021
>Best Day Ever, USA, 2021
Tokyo Olympic Athlete Stories, USA, 2021
> New Generation, Sky Brown
> New Idols, Dylan Alcott
> Social reactive posts: Chloe Kim, Oksana Masters
The Greatest Dynasty, for US Women's Olympic Basketball Team - USA, 2021
WNBA Tip-Off 2021
[SkyBrown New Generations