Nike: Play New

During the pandemic, while most of the world was isolated, Nike wanted to rethink the idea of sport. PlayNew embodied the idea of overcoming athletic and personal obstacles. With the Wieden+Kennedy team, I supported concepting and design for a handful of campaigns as a part of PlayNew. I helped the teams design within the tight brand guidelines while helping each creative team put their visual spin on the creative work.

with Wieden+Kennedy