Art Direction, motion

Ted Lasso x Nike

In anticipation of Apple TV+’s third and final season of Ted Lasso, Nike helped launch a collection of items for fans. The ‘Ted Lasso Kit’ was launched with social and OOH campaigns. I joined Portland’s Wieden+Kennedy Nike team to lead design on this project while providing direction for the agency’s motion and retouching teams. The campaign launch complemented and worked across AppleTV+ and Nike’s brands while bringing alive merch for A.F.C. Richmond supporters.

Covered by: GQ, Hypebeast, SportsIllustrated, AdAge and others.

Art Director: Miguel Gonzalez
Copywriter: Theo Bayani
Scarf Design: Corey Blade
Production Design: Matt Blum
Motion: Ryan Jacobson & Chang Xu