ROLE:
Design & storyboarding
COLLABORATORS:
Google Brand Studio
Google: Search on
Both the Milano Cortina Olympics and the 2026 NBA Tipoff were key calendar moments for Google to naturally speak to sports fans. We took t to bring Search’s broadcast work back in-house.
The Brand Studio team expanded our focus from short-form social to create ‘hype campaigns’ for the newest feature in the Search bar, AI Mode. From anthem, to :15s cutdowns, and social content, the creative approach centers around introducing the ‘a new way to search’ while sparking curiosity for viewers.
The Brand Studio team expanded our focus from short-form social to create ‘hype campaigns’ for the newest feature in the Search bar, AI Mode. From anthem, to :15s cutdowns, and social content, the creative approach centers around introducing the ‘a new way to search’ while sparking curiosity for viewers.
2026
Google Search x NBA 2026