Morgan Searcy

While working with google’s brand studio team, one of my work streams was short-form social content for @google. My team focused on brand storytelling tied to real-time trends, generative AI, education and product launches. 

Meeting the social cadence meant concepting for both brand strategy and self-started briefs. Below are a few favs from a year on the team —

To celebrate TWICE’s 10th anniversary in fall 2025, Google’s Brand Studio partnered with Google Doodles and our Korea and Japan teams to create a major internet moment.

Our approach was to create content that was both fan-relevant and resourceful. The quick studio still-life and collage-style teaser, packed with Easter eggs and brand moments.

POST ACHIEVEMENTS:

• @Google’s best performing posts of 2025: likes +2,273% above channel avg, comment engagement +191% above avg
• Social corresponds with Google Trends search peak

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Seasonal & Holiday

Our creative team proactively planned for Google’s high-priority social moments, such as holidays and company milestones.

Often, these posts were an opportunity to work with teams outside Brand Studio, Art and Culture, or Doodles. This proactive content allowed the team to work more deliberately than in typical product launches or reactive work.

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THE OUTTAKES & DRAFTS