Morgan Searcy

With the release of Tina Knowles’ debut memoir, Matriarch, she gets personal, telling the stories of women in her life, from being a daughter to guiding her own grandchildren. Starbucks, a partner of Oprah’s Book Club, jumped on the moment as Matriarch was added to the list. 

The social-first creative focused on Ms. Tina's strength and style while featuring a custom summer drink for fans.